Multi-Media Collaboration

FlatWorldSystems can help make the right choices and execute the strategies.

Within the flattening world, business enterprises will go from a vertical chain of command for value creation to a much more horizontal chain of command for value creation, involving horizontal collaboration among different departments and teams spread all across the globe. Each company or branch or sub-group or team develops a technology or production specialty, but it can add value only when its specialty is horizontally combined with the specialties of the other groups.

The way you collaborate horizontally and manage horizontally requires a different set of skills and tools from the traditional top-down approach. Document sharing, communication, conferencing, searching, tracking, co-ordinating and safeguarding tools will all become increasingly important.

Individuals and companies in such areas as China, India, Russia, Eastern Europe, Latin America and Central Asia are now becoming liberated to "plug and play" with everyone else.


"Giving so many people access to all these tools of collaboration, along with the ability through search engines and the Web to access billions of pages of raw information, ensures that the next generation of innovations will come from all over Planet Flat. The scale of the global community that is soon going to be able to participate in all sorts of discovery and innovation is something the world has simply never seen before."
      - from "The World is Flat - A Brief History of the Twenty-First Century", by Thomas L. Friedman. 2006


FlatWorldSystems can help you and your business access these collaborative opportunites by helping you choose the tools you require and develop the strategies and expertise to use them effectively.

Video Conferencing in the 1980's and 1990's was an expensive, quirky means using telephone and high end cameras to mimic face to face meetings. Today's video conferencing is more appropriately referred to as Multi-Media Collaboration. The old technology is all but extinct and replaced with software solutions, IP technology and the Internet, low cost data communications, sound and video using ordinary PC's.

Cost has been reduced for the basics to the point where the simple technology is freely available. Commercial offerings provide a variety of innovative features, high quality services and choices to fit every need and budget. The challenge now is to match the need with the best solutions or combinations of solutions then tackle a further challenge to integrate these within a business strategy. A business cannot afford a bad integration project which disrupts its day to day operations possibly causing long term losses in reputation and stability.

The means and process to take advantage of Multi-Media Collaboration is within reasonable grasp of even small companies. The explosion of technology increases complexity and thereby risks but has also levelled the playing field to compete globally!



Multi-Media Collaboration: Overview | Choices | Getting It Done | Cost & Business Case | Can We Help? | Resources
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